KSO is launching a three-story running universe, centered around an expansive retail environment featuring a massive selection of running shoes and apparel, alongside a professional healthcare clinic. Here, visitors can receive expert care and treatment from physiotherapists for running-related injuries and even get custom-made insoles.

A Hybrid Between Store and Clinic

The combination of retail and clinic has been a defining feature of KSO’s 11 existing locations. But the Østerbro flagship takes things to the next level, introducing several standout elements designed to wow visitors. "We’ve worked hard to strike the right balance between the thorough guidance we’re known for and creating something extraordinary that will excite runners from near and far. I tell my kids to speak their dreams out loud - so I do the same. My dream is simply to create the world’s coolest multibrand running store," - Jan Steinicke, Owner & CEO of KSO

A Flagship Store Like No Other

The Østerbrogade location will include an advanced testing area featuring treadmills with video analysis and immersive elements such as sound, wind, scent, and temperature control - all designed to simulate real running conditions. This is where the practical part of the store’s free running assessments will take place.

In the basement, a one-of-a-kind Race Cave will house treadmills built into the concrete floor, and an extensive collection of super shoes from the world’s leading sports brands such as adidas, Asics, Nike, New Balance, On, Hoka and many more.

Building on a Proven Concept

KSO has expanded rapidly, opening four new locations in the past year alone. With this new flagship, the total number of specialized KSOhus stores across Denmark rises to twelve. Jan Steinicke attributes the company’s continued success to a foundation of deep professional expertise. "We’re inspired by the service industry and committed to creating a retail space where there’s room for genuine conversations and in-depth customer guidance. That’s why we’ve designed dedicated consultation areas - spaces where we can sit down, grab a coffee, and have a meaningful chat about each visitor’s individual needs," says Jan Steinicke.

A Personal Approach to Running Guidance

Incoming Store Manager Asmus Nielsen looks forward to welcoming runners to the highly specialized Østerbro store: "We’re excited to bring our one-on-one guidance approach to Østerbro. Understanding a runner’s unique needs requires time and attention, which is why we’ve designed the store to offer both. We want to ensure every visitor gets the best possible advice and experience."

Free 45-Minute Running Assessment

Every visitor can book a free 45-minute running assessment, which includes several components: a balance test, a 3D foot scan, and a practical test on the treadmill with follow-up video analysis to ensure the best shoe match.

KSO has taken over the former SportMaster space at Østerbrogade 79. Following an extensive renovation, the new flagship store will open its doors on Friday, October 31, with a celebratory opening weekend filled with events, competitions, and special activities.